I had to redesign a logo of choice. I went for Golden Crumb, a cookie brand that had great identity but unfortunately their logo was not doing their brand justice.
Main steps and process
Research and planning
Brainstorming
Conceptualization
The Solution
Given their existing identity, I opted to build on their fun vibe and wanted to make a new logo to its image.
Main steps and process
Sketching
Vectorizing
Mock-ups and style guide
Research
Using their website and instagram page, I was able to grasp their brand identity. I then built on that and started ideating.
Sketching
This next part was crucial. I came up with many ideas and concepts and from there selected and improved the better ones.
Vectors & Colour
Nearing the finalization of the logo, I developped a colour palette and a many variations.
Finalization
Once the final logo was done, I moved onto creating a branding guide and mockups.
Overview
Reflection
I did a good job at meeting the requirements and bringing my idea to life and sticking to the brand. I was able to learn a lot especially when it came to the entire process of logo design while being tied to an already existing brand, instead of creating one from the ground up.
